At Murad, we know that hydrating your body at a cellular level is the single most important thing you can do for your health and to achieve youthful skin. When you were a baby, your skin was plump, firm and full of hydration but as we age, our cells lose their ability to hold water and that’s when we start to notice the signs of ageing. Murad’s Cellular Water Principle® is rooted in the fundamental truths that all the cells in your body are connected and that the key measure of health is each cell’s ability to hold water. That’s why Murad skincare always puts cellular hydration first.
Healthy, young cell holding cellular water
Age, disease, free-radicals, stress and inflammation attack the cell membrane
When the membrane is compromised, water leaks out and the cell starts to die
A Connected Beauty system creates the ideal environment for strong cell membranes retaining cellular water
Your skin and the effects of Celullar Dehydration
There’s many causes of ageing: internal (Cultural stress®, sleeplessness, sedentarism, poor diet, and genetics) and external (sun, pollution, and environment), but they all lead to cellular dehydration. This is the reason why an internal and external approach, that combines both topical skincare and supplements, is needed to strengthen cells and boost cellular hydration in order and effectively resist and reverse the ageing process.
The Science of Cellular Hydration is at the heart of the brand’s product innovation
Murad's high-performing products are formulated with the Murad Recipe: a combination of active hydrators, antioxidants and anti-inflammatories that optimize skin’s health and effectively target skin concerns. Murad’s food supplements work beyond the skin’s surface to boost cellular hydration and give you healthy, radiant skin from the inside out.
Learn more about Murad’s latest product launches based on The Science of Cellular Hydration
Hydro-Glow Aqua Peel
Dual-Phase system gently exfoliates and intensely hydrated to reveal smoother, brighter skin.
400% boost in hydration for a youthful glow
£40 | 4 single-use treatments
Hydro- Glow Food Supplements
Hydrate skin from within: boost cellular hydration levels for youthful-looking skin with a healthy glow.
£50 | 60 tablets