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The Murad Recipe

 

When Dr. Murad began to develop formulas to help patients with specific concerns, he looked to basic tenants of The Science of Cellular Water™ and discovered three common issues that had to be addressed in order to optimize skin health, regardless of a patient's skin concern: hydration, inflammation and oxidation. Through a "recipe" of ingredients that addresses these issues, Murad products improve and preserve the strength of the cell membrane which is the foundation upon which healthy beautiful skin is built.

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Hydrators

Because the single most common skin issue is dryness, Dr. Murad added fundamental hydrators to his formulas. These ingredients improve the skin's ability to attract and hold water both at the surface and at the cellular level. To maximize effectiveness, Dr. Murad frequently includes both water-based such as Sodium PCA and Hyaluronic Acid and oil-based essential fatty acids and ceramides in his formulas.
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Anti-Inflammatories

Since uncontrolled inflammation leads to redness, edema and consequent tissue damage, as well
as formation of cell-damaging free radicals, Dr. Murad added anti-inflammatories to his formulas.
These compounds give his topical formulas the ability to soothe and quiet the skin and help his
internal supplements to reduce the chronic systemic inflammation that can lead to serious health issues for skin and for all systems within the body. Licorice Extract, Arnica and Zinc are some of the anti-inflammatories commonly featured in Dr. Murad's formulas.
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Antioxidants

The last, but perhaps most critical common issue, was free radical damage. Whether externally generated from UV radiation and other environmental assaults, or generated internally from pathogens, metabolic processes or inflammation, free radicals are constantly assaulting the cells of the skin and the entire body. By adding free radical scavenging antioxidants to his internal and topical formulas, Dr. Murad was able to offer an entirely new level of protection against cell damage. In addition to the commonly known antioxidants, like Vitamins C and E, Dr. Murad has incorporated powerful antioxidant compounds derived from plants used in traditional healing such as Turmeric, Goji Berry, Pomegranate and Durian into his formulas.

MURAD SIGNATURE INGREDIENTS

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Beauty's Newest Super-Fruit

A botanical treasure from Southeast Asia, Durian is one of nature's most powerful, nutrient-rich fruits. Derivatives of this tropical superfruit help your skin look its most youthful by enhancing the penetration of anti-aging ingredients, reversing the visible signs of aging on the surface as well as providing hydration, antioxidant protection and anti-inflammatory benefits the entire Murad Recipe in one powerful ingredient!
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The Power of Pomegranate

In conducting his research on Pomegranate Extract, Dr. Murad discovered it to be one of nature's most potent antioxidants and incorporated it into his highly innovative anti-aging skincare and suncare products. Pomegranate Extract contains the extraordinarily powerful polyphenol, Ellagic Acid. Ellagic Acid is a highly efficient free radical scavenger, offering antioxidant benefits and protection both topically as well as internally.
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Nutrient Dense

Containing 500 times the Vitamin C of oranges, Goji Berries the key ingredient in Murad's Redness Therapy® line provide super protection and help heal inflamed skin by reducing free radical damage.